So here we are, close to starting your third year,
how have you been doing?
Hon Lam: It’s amazing! I’m really quite surprised with how much we’ve done in what seems to be a short length of time. We’ve been really lucky.
Why do you think it’s worked out so well?
HL: We maintain a collective passion for producing high quality, design solutions that drive the approach for all our work. I think our clients are attracted to what I call ‘the relentless struggle’ – they know we won’t present anything half-heartedly-
How do you go about maintaining these standards?
HL: We tend to only work with partners on projects who are working professionals with at least 10 years of practical experience. Copywriters, Web developers, UX and IA consultants, printers, you name it…
Who are the clients you’re working for at the moment?
HL: Our clients come from a wide range of backgrounds from global and commercial to local and personal. We’ve developed a few close relationships with regular clients ranging from a luxury furniture brand to a Livery Hall and some newer retail clients-
What type of work do you produce?
HL: Inevitably our projects become either great pieces of print work or an engaging on-screen experience. The trend recently has been to move away from print towards on-screen-
Anything in particular?
HL: I’d say mostly online work – either an upgrade or a complete re-design for a website, Content Management Systems have been quite popular, as have email newsletters. Other projects include an online competition that acted as a data capture tool and a product catalogue on an iPad. We’re currently looking at developing for newer platforms such as Facebook and Linkedin company pages.
You mean Social Media?
What are your thoughts on this?
HL: It’s definitely a popular medium, but to get a measurable return, what businesses need to consider are the advantages of mining and analysing data.
How do you mean?
HL: I’m no expert on this, but I believe that online activity is more about personal preferences and specifically what you confirm to “Like” and “Share” as a measure of your potential as a prospect. Traditional sales processes have always been about listening. I think what businesses should be doing is the marketing equivalent to Sonar.
Plans for your third year?
HL: I’d like to do work for a professional services business, a law or accountancy firm – possibly a branding project or a website. We’re due to start soon on our first eCommerce website which will be another area for us to explore for retail clients. We’ll also be launching a monthly newsletter with content from our clients and guest contributors.
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British-born with roots in Hong Kong (with moderate Cantonese and fluent English), Hon had decided to become a Graphic Designer from the tender age of eight.
As a child, Naoko played with her sister with many kinds of art at her father’s studio in Hiroshima.
After working in various design studios in Tokyo, Naoko came to London and worked at four Japanese publishers for over 10 years.
Trained as an editor in Japan, Mayumi initially working for several publishers in Tokyo on a variety of books and magazines.
An advertising and marketing copywriter with 18 years’ experience, Caroline forms part of Honesty Design’s copywriting resource.
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