So here we are, close to starting your third year,
how have you been doing?
Hon Lam: It’s amazing! I’m really quite surprised with how much we’ve done in what seems to be a short length of time. We’ve been really lucky.
Why do you think it’s worked out so well?
HL: We maintain a collective passion for producing high quality, design solutions that drive the approach for all our work. I think our clients are attracted to what I call ‘the relentless struggle’ – they know we won’t present anything half-heartedly-
How do you go about maintaining these standards?
HL: We tend to only work with partners on projects who are working professionals with at least 10 years of practical experience. Copywriters, Web developers, UX and IA consultants, printers, you name it…
Who are the clients you’re working for at the moment?
HL: Our clients come from a wide range of backgrounds from global and commercial to local and personal. We’ve developed a few close relationships with regular clients ranging from a luxury furniture brand to a Livery Hall and some newer retail clients-
What type of work do you produce?
HL: Inevitably our projects become either great pieces of print work or an engaging on-screen experience. The trend recently has been to move away from print towards on-screen-
Anything in particular?
HL: I’d say mostly online work – either an upgrade or a complete re-design for a website, Content Management Systems have been quite popular, as have email newsletters. Other projects include an online competition that acted as a data capture tool and a product catalogue on an iPad. We’re currently looking at developing for newer platforms such as Facebook and Linkedin company pages.
You mean Social Media?
What are your thoughts on this?
HL: It’s definitely a popular medium, but to get a measurable return, what businesses need to consider are the advantages of mining and analysing data.
How do you mean?
HL: I’m no expert on this, but I believe that online activity is more about personal preferences and specifically what you confirm to “Like” and “Share” as a measure of your potential as a prospect. Traditional sales processes have always been about listening. I think what businesses should be doing is the marketing equivalent to Sonar.
Plans for your third year?
HL: I’d like to do work for a professional services business, a law or accountancy firm – possibly a branding project or a website. We’re due to start soon on our first eCommerce website which will be another area for us to explore for retail clients. We’ll also be launching a monthly newsletter with content from our clients and guest contributors.
British-born with roots in Hong Kong (with moderate Cantonese and fluent English), Hon had decided to become a Graphic Designer from the tender age of eight.
As a child, Naoko played with her sister with many kinds of art at her father’s studio in Hiroshima.
After working in various design studios in Tokyo, Naoko came to London and worked at four Japanese publishers for over 10 years.
Trained as an editor in Japan, Mayumi initially working for several publishers in Tokyo on a variety of books and magazines.
An advertising and marketing copywriter with 18 years’ experience, Caroline forms part of Honesty Design’s copywriting resource.
No matter what challenge we throw his way or last minute requests for eShots to be sent, nothing is ever too much trouble.
Hon has worked with Merchant Taylors' for over two years and has played an integral part in helping us with out marketing strategy and branding and changing peoples' concepts of Livery Halls being old fashioned. His creativity is outstanding and creates real conversational points.
We class Hon as part of the team at Merchant Taylors' and look forward to working with him for many years to come.
Sales and Marketing Manager. Merchant Taylors’ Hall.
He approaches each project with a fine balance of creativity and pragmatism.
I know I can rely on the team at Honesty Design to make excellent creative recommendations. I readily refer contacts to Honesty Design, I am delighted to recommend their services without reservation.
Marketing Director.Fasken, London.
However, Hon’s appropriate use of language and imagery struck the right chord.
During the process we were particularly impressed with his approachability and creativity.
I would have no hesitation in recommending Hon and his team.
Partner. Healys LLP
With an unbelievably tight deadline, Hon delivered all we needed and more, providing us with a stress-free service and creative and constructive advice that was not bog standard, but well informed and intuitive to our specific business needs.
Patient, thorough and with a great eye for detail, Hon and his team are there with you every step of the way.
For small or large projects, Hon delivered exactly what is needed, and I have no regrets in collaborating with him and plan to do more in the future.
Hon’s flexibility and time consciousness is second to none and I cannot recommend Honesty enough.
Deeper Media's schools marketing division was asked by Gabbitas to create and project manage an exciting new branding for its Member Schools Collection and 'traditionalism' versus 'energy' was the key challenge so we turned to Honesty Design to help us to create a new forward-looking product which enhanced Gabbitas's core values. The resulting brochure has been admired and noticed by many schools. We would certainly use Honesty Design again as they provided a flexible and creative service.
Director. Deeper Media.
I am not the easiest person in the world to please and Hon was very patient and took time to get to know me and to understand the way I work.
To say I love my new branding is an understatement. Not only am I very proud to give out my new business card, but I have been surprised by the positive comments I have received.
In the competitive world of financial services it helps to have a brand that stands out from the rest and Hon has certainly provided that for me. I am constantly spreading the word about Honesty Design I know it is a name a lot more people will be aware of before long.
Owner. Philosophy Financial.
Having recently completed this work, I thought I would take the time to thank you for all your hard work and to express our delight at the service you have delivered.
After providing you with a full job spec I was delighted to receive such a competitive quote for the work and choosing Honesty Design ahead of other design agencies was a simple decision.
We are delighted with both the results of your endeavours and the manner in which the service has been delivered, on time and on budget.
Managing Consultant. Central Legal Personnel.
In remarkably short time, they designed, produced and implemented an Internet sales campaign which has had a rapid and positive response resulting in directly attributable sales.
They continue to add to, enhance and refine a multi-functional database which will give us a powerful and flexible sales tool in the future.
Much of the initial work was completed without demur over a weekend in order to meet a critical deadline. I can only give the highest praise to Honesty Design.
Managing Director Tempo Restaurant Group.
Not only do they offer originality in their conceptualising and idea generation but they consistently hit their deadlines and genuinely care about your product and the client perception.
Each project, small or large is always given equal attention and professionalism and at Honesty Design it does what it says on the tin… and more!
Director. Evolve Events.
They worked hard, efficiently, quickly and constructively on two new brochures in soft and hard copy, with new copy, diagrams and layout.
It all had to be done on a tight schedule and they consistently achieved the deadlines and brought good creative and commercial ideas to the designs. Their fee was very fair for the work they did, and I have no hesitation in recommending their excellent work to others.
Managing Director Grant Pearson Brown Consulting Ltd
Hon made the process extremely easy for me, both building on my ideas and adding in his own creative thinking, which enhanced the impact and professionalism of my website beyond what I had imagined possible.
I would recommend Hon to anyone needing brand identity and website creation and I will certainly be using him for other future design work. It was a pleasure doing business with him.
Founder. Creighton Coaching and Consulting.